Nestlé in 2004
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA100 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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1866 - 2004 |
| Organization |
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Nestle |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Switzerland |
| Industry |
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Food |
Abstract:
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Nestle, the world leader in coffee and bottled water, owns several global brands. It is also a leading player in the pet food business. Nestle is currently in the midst of a major corporate restructuring exercise.
CEO, Peter Brabeck-Lemathe has launched various initiatives like simplifying operations, cutting costs and sharpening the company's business focus.
The case brings out the challenges involved in revitalising a large, old, successful company like Nestle.
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Contents:
Keywords:
Nestle, Nescafe, Maggi, Nestea, Corporate restructuring, Henri Nestle, Pet food, Friskies, Helmut Maucher, General Mills, Peter Brabeck-Letmathe, Haagen-Dazs, Nestle mergers and acquisitions, Alcon Laboratories, Rowntree Mackintosh Plc
Nestlé in 2004
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